HALA GHATASHEH
MEDIA ARCHITECT
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2017
CONCEPTUAL JEWELRY DESIGN
In this Conceptual Jewelry collection, I am utilizing the skills I have gathered as an architect, and the latest advancements in Digital Design & Manufacturing in an interdisciplinary approach to design Jewelry.
Studying the female figure, its natural form, and curvatures, and setting the body as a landscape to generate architectural sculptures that emerge from and merge into it, creating statement pieces that highlight and complement its natural beauty, while standing out with their unique forms & complex geometries.
The collection pieces were designed and modeled using Digital & Generative Design tools, 3D printed in various metals including Brass & Steel, producing complex sculptures with intricate details that interact with light, forming intriguing compositions within their context.
An Experimental study exploring the infinite possibilities of merging Architecture, Fashion, and Technology.
Conceptual Jewelry Design_Sculptures & Body Form
Conceptual Jewelry Design_Light & Geometry
The intricate details, and complex forms generated through algorithmic design interact with light, creating interesting shadow patterns, that complement the sculptures, and complete their geometries.
The generated conceptual jewelry collection debuted at Amman Design Week 2017 أسبوع عمان للتصميم | The Hanger Exhibition 06.-14. October 2017
For updates follow @halaghatasheh_cjd
